TripAdvisor Aims To Beat Yelp With Social, Revives Restaurant ?Local Picks? Facebook App

Tourists rave about a city's well-known restaurants and distort their review averages. So today travel site TripAdvisor starts highlighting beloved eateries from people who live nearby in Local Picks, a Facebook app it's relaunching. Originally released in 2007 but shut down from 2010 until now, Local Picks pulls in reviews of 850,000 restaurants from TripAdvisor, re-sorts them to more heavily weight the opinions of actual locals, and auto-shares your reviews to your Facebook Timeline. TripAdvisor hopes to mine the virality bonanza of Facebook Open Graph to beat Yelp, which has yet to implement the auto-sharing feature that's helped other apps boost growth. In a video interview with the public company's CEO embedded within, TripAdvisor's Stephen Kaufer tells me Yelp "doesn't in my view address the social aspect of where your friends' favorite restaurants are."

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